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Marketing Plan

Example of Marketing Plan

For Love on Deck

 

Section 1  -  Goal:  Increase visibility and sales

                            Short Term:  Introduce to readers and reviewers

                             Long Term:  Increase sales

 Section 2  -  My  Brand:  Discover the world of Romance        

                 Genre:   Contemporary Romance

 

 Section 3  - Audience:    Romance readers (especially baseball fans)

 Ways to Reach this Audience:   Website
                                                                    Book Marks

                                                                    Postcards

                                           Calendars

                                           Reviews

                                           Booksignings/bookfairs

                                           Newspaper/TV interviews

                                           Online interviews

                                           Author Chats

                                           Online author groups

                                            Writing articles

                                            Conducting classes

                                              Speaking Engagements

                                          

Unusual Methods:      Signing at a ski shop

                                     Signing at a hotel gift shop

                                     Baseball t-shirt with book cover to wear to

                                    Spring training or baseball games

 

Section 4 - Budget    

Time:  15 min. a week

Money:  $100

 Section 5 - Action Steps

                        Determine a brand

                         Research websites to reach audience

                         Put together a press kit

                         Write a Press release

                         Make a list of TV news programs that take authors

Make a list of local newspapers & review possibilities

                         Order Postcards & Bookmarks